| 1,314,221
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Boomers |
$125.00/M |
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With Telephones |
$300.00/M |
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Fundraising Rate |
$100.00/M |
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Finally these Boomers have the TIME and the MONEY to pursue their lifelong dreams.
They are now getting ready for their “Second Act” in life. They are reinventing retirement and making plans for a long lasting, satisfying and productive life.
They have the most expendable income of any age group. Born between 1946 and 1964 they are the most knowledgeable and sophisticated responders ever! They are very hungry for information and are looking to re-invent themselves, both mind and body.
Many are starting new businesses and need computers and supplies. Some are going back to school to further their education, and need information both for local and distant learning. They are now looking for the tools and advice that will allow them to enjoy a sense of security and luxury. They are also looking for information to pursue their hobbies, golfing, boating, travel, and gardening. They want the finer things in life and are able to afford them.
PROFILE: 85% male, age 45 to 64, estimated household income $125,000.
SOURCE: Direct Mail, Direct Response, Customer files.
Complete sample with response piece and signed list rental agreement required for clearance.
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| Additional Selects: |
| Gender: |
$5.00/M |
| State: |
$5.00/M |
| SCF: |
$5.00/M |
| ZIP: |
$5.00/M |
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| Keying: |
$3.50/M |
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Minimum Order: |
| Postal: |
5,000 |
| Telemarketing: |
2,500 |
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| Materials Format: |
| E-Mail: |
$75.00/F |
| CD-Rom: |
$75.00/F |
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| UPDATED: |
| Quarterly |
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