| 15,508 |
Buyers/Newsletter Recipients |
$95/M |
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Fundraising Rate |
$75/M |
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Journeys for the Heart, Mind and Soul
Great Travels, Inc. is a full service travel agency specializing in private and exclusive tours to Italy and Europe. Great Travels customers are educated, seasoned travelers who are mature working professionals and/or active retirees. They stay at private villas and luxurious hotels throughout Europe, and tend to design their vacations around arts and culinary festivals.
Many customers are multi-buyers of international travel, who return year after year. They receive a quarterly newsletter devoted entirely to upcoming events and travel itineraries throughout Italy. Customers are signed up for the Newsletter through space ads in publications such as Cucina Italiana, The New Yorker, Smithsonian Magazine, NY Times, Washington Post, etc. Average vacation purchases start at $3,000 per person.
These upscale consumers have high discretionary incomes, making them a perfect target audience for upscale catalogs, investment offers, cultural interest offers, travel and lifestyle magazines, and fund raising appeals.
AVERAGE SALE: $3,000
SOURCE: Space Ads in Upscale Publications
One complete sample mailing pieces and signed list rental agreement required for clearance.
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| Additional Selects: |
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| State: |
$5.00/M |
| SCF: |
$5.00/M |
| ZIP: |
$5.00/M |
| Gender: |
$5.00/M |
| Keying: |
$2.50/M |
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| Splits: |
$3.50/M |
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| Minimum: |
5,000 |
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| Materials Format: |
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| 4-Across: |
$20.00/M |
| Diskette: |
$35.00/F |
| Mag Tape: |
$35.00/F |
| P/S Labels: |
$10.00/M |
| E-mail: |
$75.00/F |
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606 |
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